2. Editor’s Introduction - Structuralist phenomenology: Baudrillard attempted to describe living experience of commodity culture via a kind of analysis afforded by structuralism. Barthes Baudrillard - Concerned with the “ objects themselves ” and the discourses that surround them. - Interested in sophisticated semiotics -Concerned with the “ objects themselves ” and the discourses that surround them. - Reading contemporary world of interior design as registering a historical shift in EDL.
3. The Traditional Environment In bourgeois arrangement of furniture: - The emphasis is on unifunctionality , immovability , imposing presence and hierarchical labeling . - All the arrangement constitutes an organism whose structure is founded on tradition and authority . - Primary function of furniture objects here is to personify human relationships , to fill the space between them and be inhabited by a soul. - The real dimension they occupy is captive to the moral dimension which is their job to signify.
4. Objects have emotional value , a presence. Example: Department stores. The stores are arranged in such a way that it embodies the official certainties of the group and reflects the spirit of bourgeoisie. The furniture still sells but this arrangement presents an emotional value to the specific brand, and this creates a considerable effect on the consumer. So the object itself is not the determining factor but the emotional value created in the atmosphere is significant.
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7. Mirrors and portraits - The mirror is an opulent object which affords the self-indulgent bourgeois individual the opportunity to exercise his privilege to reproduce his own image and revel in his possessions. - Mirror is a symbolic object which not only reflects the characteristics of the individual but also echoes in its expansion the historical expansion of individual consciousness.
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9. Traditional Contemporary Good Taste Good Taste - Poetic discourse - Self-sufficient objects responded one another - Objects communicate - No individual presence - Overall coherence
